Marketing Area

About the Area

Marketing is central to any business. The quintessential goal of any organization is customer acquisition and retention. Marketing provides insights for managing the marketing mix viz product, price, place and promotion; besides undertaking STP (segmentation, targeting and positioning) to achieve customer satisfaction. A well-designed marketing leads to delighted and loyal customer. Marketing Faculty at NITIE having rich experience in teaching and research help students learn the latest concepts, practices and tools in marketing. Training and consultancy activities of marketing area help organizations achieve their goal of being ‘customer oriented’ and ‘market focused’.

Core Course

Fellow Programme

  • Customer Experience and Customer Engagement
  • Marketing Models
  • Marketing Sciences

PG level programmes

  • B2B Marketing
  • Marketing Management

Electives Courses

  • Advertising
  • Brand Management
  • Consumer Behaviour
  • Digital Marketing
  • Green Marketing
  • Healthcare Marketing
  • International Marketing
  • Marketing Analytics
  • Marketing of Hi-Tech Products
  • Marketing Research
  • Pricing for Industrial Products
  • Pricing of Products and Services
  • Retail Management
  • Rural Marketing
  • Sales and Distribution
  • Management Services Marketing

Area Faculty

  • FacultyProf. Rekha Chikhalkar
  • FacultyProf. Manoj Kumar Jha
  • FacultyProf. Neeraj Pandey
  • FacultyUjjwal Kanti Paul
  • FacultyProf. Neha Srivastava
  • FacultyProf. Sanjeev Verma


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