Marketing is central to any business. The quintessential goal of any organization is customer acquisition and retention. Marketing provides insights for managing the marketing mix viz product, price, place and promotion; besides undertaking STP (segmentation, targeting and positioning) to achieve customer satisfaction. A well-designed marketing leads to delighted and loyal customer. Marketing Faculty at NITIE having rich experience in teaching and research help students learn the latest concepts, practices and tools in marketing. Training and consultancy activities of marketing area help organizations achieve their goal of being ‘customer oriented’ and ‘market focused’.